Product & Strategy
Hi, I'm Isha — I turn ambiguity into products worth building.
I bring shipped engineering experience, hands-on analytics chops, and a case-competition track record to any team tackling ambiguous, zero-to-one problems.
Highlights
View all case work →AIR Top 10 · IIM Bangalore
OPSIMIUS — Farm-to-Flame Fuel Model
Cracked the first-mile logistics problem in converting crop residue into industrial fuel across 5 states.
AIR 4th · IIM Calcutta
Duolingo — Product Decode
Reimagined retention for test-prep users who churn the moment they hit their goal.
Problem Statement · NIT Rourkela
Ditto Insurance — Scaling Advice
Diagnosed why a high-trust, advisor-led model was hitting a growth ceiling.
About
An engineering degree, an MBA in Operations, and a run of roles across product, payments, and analytics — building things, testing them, then making them better.
Education
2024–2026
MBA in Operations
Symbiosis Institute of Business Management, Hyderabad
GPA 8.23/10
2018–2022
B.E. in Computer Science & Engineering
CMR Institute of Technology, Bangalore
GPA 9.02/10
Experience
2025
Business Analytics Intern
Viatris · Hyderabad, India
—Spearheaded a yield-analysis framework across 17 sites, optimizing forecast precision by 25% and reducing deviation-response time by 30%.
—Fostered cross-site collaboration to refine forecasting and budgeting processes, boosting financial accuracy 20% and cutting planning cycle by 25%.
2022–23
Quality Analyst
Juspay · Bangalore, India
—Orchestrated development with product managers, clients, and developers to architect a scalable payment-gateway platform.
—Executed end-to-end testing for releases and deployments, ensuring 99% error-free launches and uninterrupted functionality.
—Pioneered support for Mandates, UPI, Card Tokenization, and Wallet projects, catalyzing a 15% surge in transaction volume.
2022
SDE Intern
Zomato · Gurugram, India
—Implemented intercity-delivery infrastructure serving 80 million+ users, enabling seamless food orders across regions.
—Optimized ETA algorithms to improve delivery-time accuracy by 25%, enhancing customer satisfaction.
Case Work
Competitions I've won ranks in, and problems I picked apart for fun.
01
Case Competitions
National case challenges, ranked among the top teams.
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Top 10 AIR · IIM Bangalore
OPSIMIUS — Farm-to-Flame Fuel
Solving the first-mile problem of collecting fragmented crop residue at scale.
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AIR 4th · IIM Calcutta — PRODEXPO
Duolingo — Product Decode
A retention play for test-prep learners who disengage post-goal.
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AIR 8th · IIM Raipur — Concept-O-Mania
Case Competition + Poster Round
Two-round challenge: business-concept poster, then live case analysis.
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Problem Statement · NIT Rourkela
Ditto Insurance — Scaling Advice-First Sales
Why a trusted, human-led model was struggling to scale beyond one channel.
02
Product Musings
Unprompted teardowns of products I use daily — because good products deserve scrutiny.
BeastLife — Sports Nutrition Growth
Gaurav Taneja's supplement brand, and where it goes from here.
From Go-To to Next-Level
Fresh ideas for Blinkit and Netflix — apps already great, made better.
LinkedIn's User-Friendliness
Where the experience breaks down, and how to fix it.
Product Pitch — AIR 9th
A fridge-to-recipe recommender: PRD and rollout roadmap.
Enhancing Amazon's CX
Misdelivered orders, fake reviews, and messy warranty claims.
The Smart Purchase Decision
A ₹300 question: trade in with Flipkart, or sell elsewhere?
The Future of Browsing: Arc
Why a browser with 1M users could challenge Chrome.
Analyzing FCCB Funding
Where companies overlooked critical risk factors before raising via FCCBs.